#20 Long form video is back

W/C 15 August

Hello and welcome to #20. Twenty Subs, well, 21 if you include a surprisingly high performing post on my thoughts of EA splitting from FIFA. I still really enjoy writing this Substack and the time it gives me to read and intentionally think - ah that’s an interesting idea, I must connect it and share it. I’m on holiday this week but haven’t been able to switch off as much as I’d like. Sometimes that happens, I’m flowing with it. My son had a routine ear infection but that meant a trip to A&E, only my second ever trip, the first the day he was born. An odd week. But anyway, everything is fine. In a month, in 6 months, in 12 months, will I remember all the things in my mind right now? Probably not. Everything will be fine, it always is. Thank you for reading, many of you for 20 full weeks. I hope you find it useful.

Now, on to the #content.

1. Instagram, Tik Tok and three trends.

If you are friends with me on Linkedin you saw me share this. But it’s such a good piece I have to share it top of the Sub. I think the piece really positions the future interestingly by looking at the journey of both Meta and Tik Tok and user behaviour. The piece mentions ‘The End of Social’ too, (#19) which is increasingly what I am setting my visions on.

2. New trend: Long form for longer attention spans

Gen Z have longer attention spans and are watching more and more long form. Take note. Sure, the piece is by Google and why would Google want the info that long-form is growing? Answers on a postcard and put your cynicism aside.

2. YouTube. A pretty big deal.

YouTube is underrated. Mad really. But I think that’s true.

4. Thriller being sued by Timbaland and Swizz Beatz for $28m

Remember Thriller? I do. I remember having to consider it as a platform. Well, it’s not in a good place.

Two fun tweets.

Kenneth Dredd @KennethDredd

“The name of the company is Flow. We are a capital hungry residential rental real estate company with the support of Silicon Valley’s finest VCs. We have $0 revenue & are already raising our next round in stealth at a $5b valuation. Can I count you in as lead for $1b, Masa?”

notben.eth ✦ @thebengoldberg

i'm so excited for season 2 of WeCrashed

Odds and ends, basic links - just pure linkage.

• TV ads from the 80s and 90s. Because, why not? Imagine them as 6s. lol.

• Bumble testing social features.

• How to make habits stick - 3 tips.

• Really odd piece on a really unhinged story about the most violent place int he US (or crime dense) and a nuclear reactor.

• Channel Stores on YouTube are rising and hot, hot property.

• Ryan Reynolds on connected TVs. Bit of fun.

• Fortnite star, Tik Tok star and musician release rap single. Sounds like the start of a joke, it very much isn't.

• What makes a great strategist? - my favourite management writer at mo.

• I worked at an autonomous car start up many years ago. Hydro was exciting some big people then, seems like it’s back. BMW x Toyota team up, OEMs teaming up, always an interesting sign.

Adieu.

Preach. 👇

Daniel Pink @DanielPink

Yep. (via @natfriedman)

Bonus.

I’ve got no TV. I want light, though I cannot wait for SHE-HULK on Thursday. Thanks for reading.

All the spelling and grammatical mistakes in this Substack are on purpose to test you, actually. Well done. You got them all. No, I don’t need to know about then, you have that kudos.